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November 17, 2008
By: TOM BRANNA
Editor
UNITED KINGDOM: In early October, the Advertising Standards Authority (ASA)—an independent body set up by the advertising industry to police the content of advertisements, sales promotions and direct marketing in the UK—ordered Avon to cease broadcasting a TV ad for its Anew Clinical Advanced Dermabrasion System. The spot showed a woman looking at herself in a bathroom mirror, with a voice-over that stated: “Now experience multi-level dermabrasion at home. Avon introduces a new clinical advan...
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